Eng. Osama Abu Muslim, Chairman of Al Alamiya Al Hura for Information Technology and Partner at True Ventures, brings together three qualities rarely found in one person: the commercial instinct of a merchant who understands a market before entering it, the courage of an entrepreneur who builds from the ground up, and the patience of an investor who backs an idea and its team before the numbers prove its potential.
These three qualities have shaped a journey spanning Mansoura, Cairo, Dubai, and Riyadh—one in which a startup grew into a regional organization, and business relationships evolved into partnerships and investments.
A Merchant’s Mindset: The Market Comes First
A merchant starts with simple questions: Who will buy? At what price? And what will bring them back? Abu Muslim asks the same questions when evaluating any venture. A good idea alone is not enough; it needs a market that wants it and a return that justifies the time, effort, and capital invested.
This mindset underpins his belief that technology is an investment that delivers returns for businesses. A company that manages its operations and sales through modern systems gains a real advantage in a highly competitive market. Those that fall behind remain busy catching up instead of moving ahead.
The same mindset shapes his approach to deals: knowing when to enter a market, structuring agreements around clear benefits for both parties, and recognizing when expansion is a calculated step rather than a gamble
An Entrepreneur: From Mansoura to Three Countries
In 2018, Abu Muslim launched Al Alamiya Al Hura for Information Technology with a single branch in Mansoura and a team of no more than ten people. He chose to start in a regional city, guided by his belief that a software business can be built anywhere, provided there are young people with a passion for learning.
Within a few years, the company expanded to four branches across Egypt, Saudi Arabia, and the United Arab Emirates. Its team grew to more than 200 employees, serving over 510 clients. It also earned ISO certifications in quality management, information security, and IT service management, and participated in major technology exhibitions in Cairo, Dubai, and Riyadh.
He sums up this journey by saying: “Through six years of building and development, we have made our own distinctive mark on the technology market across the Middle East.
An Investor: From Developing Apps to Becoming a Partner
Abu Muslim’s role extends beyond providing technology services. When he sees genuine growth potential in a venture, he moves from developer to partner and investor:
Keepers (2021): The relationship began with developing the app, then evolved into a formal partnership aimed at expanding within Saudi Arabia and beyond.
Captain One (2022): A partnership with Golden System Trading Company, signed in Dubai, to develop and operate a delivery app serving regions across the Kingdom.
EduCash: One of the earliest investors in the financial app specializing in tuition payments, which is now experiencing significant growth.
True Ventures (2025): He joined the Saudi company as a partner and investor following its full acquisition of Al Alamiya Al Hura, supporting its investment vision and regional expansion.
Sharing his perspective on startups, he says: “A startup’s true success comes not from an idea alone, but from the team’s belief in it and their sustained effort to bring it to life.
Investing in People
Despite his many deals and partnerships, Abu Muslim believes the most important investment is in people, rather than offices or equipment. He has therefore made a point of opening the company’s doors to young talent through training programs and recruitment days with the Information Technology Institute (ITI), and of sharing in his team’s celebrations as well as their meetings.
In his view, it is the team that turns an idea into a product, a product into a company, and a company into an industry.
He reads the market like a merchant, builds like an entrepreneur, and backs potential like an investor.
In every role, his first investment is in people.
